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Twitter Tests Ads in the Replies to Tweets

LONDON, ENGLAND - NOVEMBER 07: In this photo illustration, The Twitter logo is displayed on a mobile device as the company announced it's initial public offering and debut on the New York Stock Exchange on November 7, 2013 in London, England. Twitter went public on the NYSE opening at USD 26 per share, valuing the company's worth at an estimated USD 18 billion. (Photo by Bethany Clarke/Getty Images)

Twitter is testing a format that displays ads in the replies to a given tweet.

The experiment is worldwide and on both iOS and Android.

Those involved in the test will see ads under the first, third or eighth reply to a tweet.

While most of us absolutely hate ads, this idea will help both Twitter’s bottom line and creators who are used to making money on TikTok and Instagram from sponsored posts.

Which social media platform do you use the most? Use the least?

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