Shoppers enter and exit a Target store in Amherst, N.Y., Tuesday, Aug. 18, 2009. Target Corp.'s second-quarter profit fell 6.3 percent, but it beat Wall Street forecasts, and executives credited the higher profit to a focus on controlling expenses and declining crude oil prices, which lowered transportation costs. (AP Photo/David Duprey)

If you’re trying to save money…then stay the HELL away from Target this Summer. Everyone else? Call your photographer because y’all just added some matchy-matchy family photos to the calendar.

Target has released coordinating family outfits!


They’re part of the Genuine Kids line from OshKosh!


And if you wanted to do your family photos at the beach? You’re covered.


The day is finally here!! I have been waiting for this for 9 long months/12 years since starting my career in design. . Introducing the Genuine Kid’s for the Family Collection!! An assortment of women’s, men’s & toddler clothing designed to coordinate and match inspired by the 1960’s Tiki trend that swept America. . All my lady friends and family out there, this might be your one and only chance to own a piece of something I designed!! . Women’s wear & toddler girl clothing design by myself, @spencermckinley & @mschiav. Men’s wear designed by @imokim_design & @mschiav. Textile design by @amelia.allen.textiles & David Nisi. Refined to perfection by @ellejane7 @schleder_mama, Hayley Brenna & @cassie_williams_17 . Available ONLINE and SELECT stores. Kid’s sizes 12m-5t (you better believe I crammed Lucy in that 5t). Adult sizes xs-3x. . #genuinekids #genuinekidsfamilycollection #targetstyle #targetlittles #designerlife

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And just like everything at Target, it’s fairly affordable—ranging in price from $11.99-$27.99.



Sure! You may only wear it once— but it’s better than ending up on the Awkward Family Photos IG page….






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