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New AC/DC Beer is on the Way

INDIO, CA - APRIL 17: Musician Angus Young of AC/DC performs onstage during day 1 of the 2015 Coachella Valley Music And Arts Festival (Weekend 2) at The Empire Polo Club on April 17, 2015 in Indio, California. (Photo by Karl Walter/Getty Images for Coachella)

The celebrity-endorsed alcohol market is about to get a little more crowded.

KnuckleBonz and Calicraft Brewing Company on Wednesday revealed plans to release two types of AC/DC licensed beers: AC/DC PWR UP Juicy IPA and AC/DC TNT Double IPA. Each will be offered in a “16-ounce collector’s edition AC/DC can,” according to a statement released by the companies.

The beers are expected to show up in stores later this year.

Are you more likely to buy something because your favorite celebrity endorses it?


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