A company in the UK is trying to lure meat eaters to go vegan with the promise of some big bucks.
Vibrant Vegan, a meal subscription service, is looking for a meat-eater to give the plant-based world a try for 3 months.
The person will share their journey on social media, test out new vegan products, and get paid $68,000.
The founder of Vibrant Vegan says they designed the challenge to help bust misconceptions around plant-based eating.
Would you be willing to give up meat for 3 months? What’s the best plant-based food you’ve tried?