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Google Plans To Stop Targeting Ads Based on Your Browsing History

MOUNTAIN VIEW, CA - MAY 4: Google's headquarters in Mountain View, California is shown in this photo on May 4, 2004. Google Inc., the world's No. 1 Web search provider, filed with U.S. regulators on April 29, 2004 to become a publicly listed company and sell as much as $2.7 billion in stock in a widely expected initial public offering. (Photo by David Paul Morris/Getty Images)

Google plans to stop selling ads that rely on your web browsing history.

They won’t build any tools to track your specific data across its products in the future.

Google has committed to removing support for third-party cookies in Chrome.

Google said people shouldn’t have to be tracked in order to get the benefits of relevant advertising.


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