Burger King restaurants in Sweden are daring customers to figure out whether they are eating real meat or something else.
The 50/50 menu doesn’t let you have it your way. Instead, you have a 50/50 chance of getting a meaty Whopper or getting one with the new plant-based patties.
The marketing director for Burger King Sweden said, “We are really proud of how hard it is to tell our plant-based burgers apart from real meat.”
Customers who want to know what they ate will be able to scan a code on the burger box with an app. Surprise!!
Would you try this? Have you tasted a plant-based burger? What did you think?