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Bacardi Launches Non-Alcoholic ‘Spirit’

HOLLYWOOD - JULY 09: Detail view of atmosphere in the Bacardi mojito suite at the ESPY Style Studio on July 9,2007 at the Mondrian Hotel in Hollywood, California. (Photo by Jordan Strauss/WireImage)

Bacardi has unveiled its first non-alcoholic ‘spirit’ brand, called Palette.

The company said it was created to elevate alcohol-free cocktails.

There are two different types:

Palette Roots offers a “deep, complex” flavor using juniper berries, ginger, and the oils of nutmeg, cloves, and cinnamon

Palette Bold is said to taste like an aged spirit, with an “upfront and punchy experience,” followed by “woody, oak, and smoky” notes.

Palette is first being rolled out in bars across London, Amsterdam, and Paris this month.

Is there a killer mocktail you’ve tried that tastes just as good (or better) than an alcoholic version?



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